| Auchan around the world |
Hungary
In Hungary, the Auchan hypermarkets are principally located in Budapest.
Leader for price positioning, the chain has tailored its offering to customer expectations: wide range of low-cost products, “low price” sales campaigns, "self-discount" sections ...
Banque Accord, via its subsidiary Accord Magyarorszàg, provides lending products and has launched its own Auchan Mastercard.
Immochan has also created a Hungarian subsidiary and manages over 350 shops in Auchan hypermarket shopping centres.
The real-estate subsidiary has initiated the development of retail parks.
Key dates
1998 First presence of Auchan in Hungary.
2001 The biggest Auchan hypermarket in the world opens in Dunakeszi (north of Budapest) over 19,600 m² of shopping area.
2002 The employee share ownership scheme is launched.
2004 The Accord card is launched.
2005 Immochan Hungary is created.
2006 Launch of the Auchan Mastercard.
2009 Opening of Auchan Maglod.