Auchan around the world

France


Entr??e hyperGroupe Auchan is present in France through its 4 businesses: Auchan hypermarkets, Simply Market supermarkets, Immochan and Banque Accord.

Hypermarkets and supermarkets together account for over 400 fully-consolidated outlets.
The chains are pursuing a strong discount policy: reduction of sales prices, creation of "self discount" sections in hypermarkets, revision of product assortments, strengthening of budget product ranges (including “Pouce” products), testing of discount chains... The new discount supermarket chain Simply Market caters for all budgets, with permanently low prices, "special offers" (a deeply- discounted product offer every fortnight)...  
The hypermarkets also offer a selection of 12,000 Auchan own-brand products, 1,400 of which have Braille labelling.

Banque Accord has 3.3 million customers in France, proposing financial, savings and insurance products, private and international payment cards with the lowest costs (Visa and Mastercard), and services (travel, magazines, telephony, ...). The Group’s banking subsidiary works with around thirty chains. It also handles loans and Oney cards.

Immochan is partner to 3,600 retailers in France.
The real-estate subsidiary rents more than 550,000 m² of shop space in shopping centres. It has developed a new visual identity that accompanies customers throughout their visit.

France, which represented 47% of the Group’s revenue in 2009 through its various businesses, is also a test bed for numerous sales experiments being conducted by the company.

top of page   

Groupe Auchan in France also means:


- 7 discount hypermarkets Les Halles d'Auchan dedicated to food discount, midway between hard-discounting and traditional hypermarkets.

- 7 Auchan hypermarkets and over 80 Atac supermarkets, in association with the Schiever Group, and around 40 franchised Atac supermarkets.

- Internet shopping sites: Auchandirect (in and around Paris, Lyon, Toulouse, Lille), Grosbill, Auchan.fr.

- Drive-through services: 22 Auchandrive and 22 Chronodrive,

- Home furnishings and appliances chains: 22 Alinéa (furniture and decoration), 9 Little Extra.

Key dates

tract 19611961 Gérard Mulliez creates the first shop in Roubaix (Northern France), in the “Hauts Champs” district.
1967 First Auchan hypermarket in Roncq (close to Tourcoing, Northern France).
1976 Real-estate activity starts: creation of Immochan.
1977 Company stock made available to employees.

1983 The Accord card is launched.
1996 Fusion of Auchan and Docks de France (Mammouth and Atac chains): the supermarkets activity starts (Atac chain). Mammouth hypermarkets become part of the Auchan chain.
1998 Creation of www.voyagesauchan.com.
1999 Launch of Auchan branded products. The first “Les Halles d’Auchan” store opens. 
2000 Auchan Drive, drive-through service is created.
2001 Auchandirect Internet shopping site is launched in the Paris region. A range of low-cost products (Pouce) is created.
2003 Launch of the Banque Accord Visa card, mass-retail’s first bank card. Immochan creates a new visual identity for its shopping centres.
2004 “Self-discount” sections bringing together the lowest-price products are created in the hypermarkets. Banque Accord purchases Egg France, which takes the name Oney.
2005 Auchan takes a majority holding in Grosbill, Internet mass-retail electronics chain. Atac tests the discount chains Simply Market, Easy Marché, Fredi and Eurobounta.
2006 The site www.auchan.fr site launches the online sale of home equipment. Atac develops the Simply Market chain.
2008 Auchandirect extended its services in and around Toulouse and Lille.
2009 Completion of Simply Market roll-out.

 

top of page   
Home Site map Terms & conditions Contact