Strategy

An international group

Auchan Holding is present in 16 countries in Western Europe, Central and Eastern Europe and Asia. In each country, all chains operate in synergy with the others and moves forward by sharing experiences and pooling its resources.
This way of working allows for considerable proximity to customers, who are placed at the centre of every policy.

Accent on organic growth

Organic growth is Auchan Holding’s preferred and historical mode of development. As an unlisted family firm, the group is implementing a policy of progressive and controlled international growth, and is concentrating its investments on three priority development areas: Western Europe, Central and Eastern Europe, and Asia. This strategic choice allows the company to occupy solid positions in the countries in which it is present. The Group now has more than 3,800 stores under the banners.

Exploiting the complementarity nature of its retailing formats, from the hypermarket to the convenience store, from the "mortar" to the "click" business, Auchan Retail also constantly seeks sales innovations and tests out new concepts: online sales, drive-through...

This preference for growth organic does not rule out major external partnerships or growth operations. Over the course of its development, Auchan Holding has not hesitated to seize such opportunities: witness the acquisition of Docks de France and the Spanish and Portuguese activities of Pão de Açúcar in 1996, the partnership with RT Mart in China and Taiwan in 2001, the acquisition of the totality of La Rinascente’s Italian food business in 2004, the agreement with Enka Group in Russia in 2007, the total acquisition of GCI (Gallerie Commerciali Italia) in Italy, and the agreement with Magasin Général in Tunisia and the acquisition of Real 95 hypermarkets 13 shopping centres in Russia, Romania, Poland and Ukraine in 2012.

Putting the customer at the heart of the strategy

In an environment where customers are increasingly demanding and fickle, Auchan is striving to better understand them, in order to better serve them.

Discount prices, choice and offer diversity, quality of service, adaptation to local markets, responsiveness to multi-channel purchasing behaviours: every decision, every policy, originates with the customer. By listening to the customer’s expectations, Groupe Auchan’s businesses constantly move forward for a modern, dynamic retail trade.

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Employees at the heart of success

Groupe Auchan's men and women are the company's primary strength, enabling it to establish its difference over the long term. 

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How does Groupe Auchan develop itself?