04 | 05 | 2017

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Auchan launches the campaigners for good, healthy, local products movement

Auchan launches the campaigners for good, healthy, local products movement
Consumers and employees are increasingly attentive to their well-being and quality of life. It is in response to these aspirations that Auchan Retail launched this movement co-developed with our ecosystem in 14 countries.

Last March, Auchan Retail unveiled its vision: Auchan changes lives! But changing lives is not something that can be achieved by decree or which can be imposed. Auchan Retail decided therefore that it needed to give new meaning to its retailing business. This involves federating its stakeholders around a vast movement entitled: "Campaigners for good, healthy and local products".

Initiated simultaneously in 14 countries, this movement takes the form of action and commitments by Auchan Retail for the benefit of its customers, employees, society in general and the planet as a whole.

This health and well being initiative was launched on 25 April 2017. Looking resolutely to the long-term, every month it will be enhanced through new achievements co-developed with the Auchan Retail ecosystem.

"Consumers and employees are increasingly attentive to their well-being and quality of life. It is in response to these aspirations that Auchan Retail launched the movement "Campaigners for good, healthy and local products", co-developed with our ecosystem". Together we will enable 8 billion inhabitants on our planet to live better, every day between now and 2025" Wilhelm Hubner - CEO of Auchan Retail

Read the press release