13 | 08 | 2012<- Back to: News
The existing stores of Max Hypermarket will be rebranded “Auchan” and will operate under the franchise agreement.
Hariharan Ramanathan, CEO-Max, Landmark Group, commented, “We are very pleased at this new relationship with Auchan, one of the largest and most successful hypermarket operators in the world. The Landmark Group has aggressive growth plans for India, across various verticals; and we believe that Auchan are the right franchise partners for us, as we continue to set benchmarks in Indian retailing.”
Commenting about the franchise partnership, Viney Singh, Managing Director, Max Hypermarket, said, “We are confident that this new relationship will help our company further enhance the standards of hypermarket retailing in the country, besides strengthening our back-end supply chain and processes. Auchan’s expertise in managing hypermarkets and our understanding of the Indian market will ensure we bring the best of value, choice and experience to our customers.”
“We share with Max Hypermarket, a renowned retailer operators in India, the same vision of business and look forward to sharing our know-how to foster the development of its hypermarkets under our brand. We consider this new franchise partnership in India as a great opportunity for Auchan to enhance its brand on a very high potential market, characterized by a dynamism and a strong economic growth”, said Philippe Baroukh, General Manager, Hypermarkets of the Auchan Group.
The existing stores will be rebranded in Q4 of 2012. The franchise partnership is aimed at reinforcing the business objectives of both organizations in providing customers with best of value, choice and experience.
Max Hypermarkets and Auchan plan to open 12 - 15 new stores in a year across various geographies in India.