Auchan was created in an enterprise culture which, more than 50 years on, is still very much part of the company’s mindset and ethos. Through laboratories and business incubators, the Group invests the necessary time and money in innovation, improving existing activities and helping new concepts and solutions to emerge.
Groupe Auchan conducts numerous experiments, supporting them, fine-tuning them and – once the right formula has been discovered – transforming them into strategy. And we recognise the right to fail: innovation, after all, depends on trial and error.
Furthermore, the autonomy that every Groupe Auchan company enjoys encourages it to innovate in order to achieve sustainable and lasting growth.
The Creative Attitude programme – launched by Vianney Mulliez in 2011 – supports the construction of an innovation-friendly ecosystem in five of the Group’s countries. The goal of this unprecedented initiative is to support innovation in the existing business lines and to provide a framework for intrapreneurship. Every employee who so wishes can formulate a project and receive support in implementing it. The projects that grow out of this initiative are stamped with the Creative Attitude label.
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