Customers

Reducing the environmental impact of consumption, offering sustainable products and encouraging healthy eating and a balanced diet by developing an affordable and appropriate product offer: these are Groupe Auchan commitments. 

Healthy eating

Programmes for good nutrition have been implemented in 5 countries since 2006 and are being implemented in the others. They encourage the development of healthy eating and lifestyle habits starting at a very young age.

In Spain, Simply Market launched a blog dedicated to good nutrition in 2011 (www.simplysano.es), in partnership with the University of Saragossa. Customers can use this platform, developed in collaboration with students and professors specialised in health, to ask a nutritionist a question and share healthy recipes with other users.

Throughout the year, Jumbo Portugal promotes nutrition awareness and advice to its customers. Practical information on daily nutrition is proposed in a guide with a focus on common consumer goods (milk, cheese, yogurt, eggs, tinned foods, rice, cereals, dried fruits…).

A diverse, adapted and accessible product range

Auchan is continually expanding its sustainable production range to meet customer requirements and expectations. With its highly-visible discount pricing policy and the introduction of dedicated aisles, organic products have become accessible to all budgets. Auchan France and Auchan Italy permanently carry 50 and 80 organic everyday consumer products respectively (pasta, rice, biscuits, etc.) priced under 1 euro.

To allow customers to only pay for the amount they need at the lowest possible price, 423 self-discount aisles were introduced in hypermarkets in 10 countries at the end of 2013. The comprehensive food and non-food range under development in Romania and in Russia offers a wide product range.

Specific own-brand product ranges are available for customers with particular dietary requirements, including salt-free, gluten-free, sucrose-free and lactose-free ranges that have been developed and are now offered in several countries where the Group operates.

Be demanding with respect to product quality

Risk mapping is the main mission undertaken by the quality service as regards scientific monitoring, an essential decision-making and crisis-anticipation tool. It takes into account customer feedback data and crises that have occurred at Auchan stores or their competitors, as well as regular scientific forums concerning subjects of current interest. This risk mapping has been divided into three geographical regions since 2012 to give the most accurate reflection of the current local situation. Recurring subjects include hot chain management, quality of water distributed by national networks, and living and feeding conditions for farmed fish.

Strict health controls are performed to ensure maximum product safety at every level. Every year, more than 100,000 products samples are analysed.

The chains are also implementing an agricultural sector policy, for better traceability: for example, in Spain, Auchan Verified Production products are tracked and inspected from end to end of the production chain, from farm to shelf. In Portugal, a “visa Auchan” for fresh food products has been created based on hygiene and traceability criteria. In China, traceability is a key challenge to ensure safe food that poses no threat to consumer health. For pork, the most prevalent meat in Chinese cuisine, customers are able to obtain primary information about the origin of their meat (farm location, date and location of slaughter) from the code on the product packaging at a dedicated website.

 

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Responsible Discount

Auchan wants to go beyond the standard definition of purchasing power by developing the “Responsible Discount” concept.

The Responsible Discount approach aims to make environmentally-friendly products and services, which encourage healthy eating, accessible to all.

2014 Key Figures

> 12,200 tons of packaging eliminated since 2004 for house-brand products
> 423 hypermarkets with a self-discount section in 10 countries
> 7,780 organic products 
> 3,457 products labelled in Braille

Products labelled in Braille

In Portugal, Spain and France, Auchan-branded products are labelled in Braille, for the convenience of blind or visually handicapped persons.