The hypermarkets offer a wide high-quality assortment of food products for every pocket. The ranges include national brands, regional products, Auchan products and value lines such as the Group’s own Pouce products. The hypermarkets are also working to reinforce their non-food ranges in certain sectors, with the aim of becoming market leaders.
The strong discount policy is based on a strengthened offering of low-cost products. In six countries (France, Spain, Italy, Portugal, Poland and Hungary), “self-discount” sections bring together the most economic products in the hypermarket, in particular sold as bulk items.
The selection, testing and quality of products are governed by strict requirements. Food safety remains a constant priority, to ensure that customers can trust in our products.
The chain works closely with local producers and SMEs and offers regional or farm-sourced product ranges. In Italy, for example, the “regional savours” range is made up of well-known and typical prouducts from different Italian regions.
Customer expectations evolve, and so do our products and services. From photo developers and health & beauty spaces to jewellers and opticians, the in-store offering has diversified and been enriched with intangible services such as travel, insurance, ticket sales, telephony, financial products, and the Rik & Rok club for children (in Portugal, France and Spain).
Meanwhile, waiting time has become a key factor in consumers’ choice of store, and so the hypermarkets have adopted new checkout systems (Caisse Minute, Rapid’Auchan) in addition to the standard tills in order to handle peak periods more efficiently.
To deliver still further efficiency for the customer, Auchan is developing mobile applications with the goal of enabling customers to find all the information they need about the hypermarket and the products sold, in order to facilitate their visit to the store.
> 774 consolidated hypermarkets integrated on 31/12/2013
> €38.0 billion in consolidated revenue before tax in 2013
> Present in 13 countries
> 264,000 employees
> 2,500 to 22,000 m² of sales area
> 150 to 900 employees
> 5,000 to 30,000 customers a day
> 30,000 to 100,000 food and non-food products
> 20 to 90 checkouts
> 1 petrol station
> 1,000 to 5,000 parking spaces