Created in 2001, this website enables customers to order online and be delivered at home. Auchandirect offers more than 5,500 daily product lines: fresh produce, groceries, liquids, frozen items, and more. It currently operates in four major urban areas in France (Paris, Lille, Lyon and Marseille) and in Poland (Warsaw).
This website offers a wide range of food and non-food products. Customers are offered a choice of delivery options: home delivery or pickup from a hypermarket.
Since June 2000, Auchan invented the Drive concept, a new distribution circuit halfway between e-commerce and traditional shopping, which it called Auchan Drive. However, it was its sister enterprise Chronodrive that developed first, outside of the shopping centres, from 2004 onwards. Today, both entities are enjoying great success in France.
The idea is that customers order day-to-day products, available at their usual hypermarket, online, and then come and pick them up directly at the store, where their purchases are loaded into the car in under 5 minutes. They benefit from the same prices and promotions as inside the hypermarket.
Customers’ purchasing habits have changed. They have gone “multi-channel”. To meet these new expectations, all of the Group’s businesses are working together to develop a multi-channel strategy.
The goal is to enable customers to move transparently from one shopping solution to another (website, hypermarket, drive-in, mobile…), through the progressive implementation of “seamless” commerce.