Our mission: strengthen the buying power and choice of consumers; offer the lowest prices, but also propose a wide selection and innovative services...

The hypermarkets develop wide ranges: they carry national brands, regional products, Auchan products and budget products, including the “Pouce” product range, developed by the company.
The strong discounting policy is based on a strengthened offering of low-cost products and the lowering of prices. In five countries (France, Spain, Italy, Poland and Hungary), "self-discount" sections bring together the most economic products in the hypermarket, in particular sold as bulk items.


The selection, the verification and the quality of the products are subject to strict requirements. In particular, food safety remains a constant priority to ensure that customers can trust in our products.

To respond to the need of our customers for authenticity, the chain is working in close cooperation with local SMEs and producers, and proposes regional products or products originating from agricultural lines.
In Italy, for example, the "regional savours" range is made up of recognised and typical products from different Italian regions.

From photo laboratories and beauty parlours to jewellery shops and optician’s, the shop offering has become diversified and has seen the addition of intangible services: travel, insurance, ticket shop, telephony, financial products, Rik & Rok club for children (Portugal, France and Spain)... To reinforce the relation of proximity with the customer, the chains are also developing loyalty cards.